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About Beth Honig


Beth Honig

Beth Honig, wife of Edward Honig, has had strong entrepreneurial success in her hometown of Lawrence, New York. Beth has founded and operated two separate businesses in the past five years. Beth’s first business, located on Burnside Avenue in Lawrence was “Berrylicious,” a frozen yogurt establishment. Beth launched the store with a close friend,  in late 2009. At the start, the store offered six delicious flavors and sixteen fresh fruit and dry toppings to satisfy every customer’s palate. According to an article written in December of 2009 by the Jewish Star, “the women in this town go crazy for frozen yogurt…It’s like an addiction.” The business proved to be quite successful as customers came back time after time. With the convenience of offering Wi-Fi for customers, a clean environment with plenty of electrical outlets, and a “small luxury item” Berrylicious made customers happy and extremely comfortable. Berrylicious gave patrons another venue aside from a Starbucks to do work or accomplish tasks outside the house or office.

Beth’s most recent venture is with a company she founded with her business partner. “The Emperor’s Old Clothes,” is located in Cedarhurst, New York and is operated by the two savvy fashionistas. The company was originally founded in 2001 when the two partners sought a new career opportunity that had to follow certain credentials. The new job had to have a small monetary investment, something with more flexible work hours, and something within an industry the pair was familiar with. But most of all, Beth and her partner had to love what they were doing. While considering ideas it dawned on the duo that Beth’s partner had previous experience selling used clothing online using Ebay, the business was something she could directly impact positively. Beth also had a major interest in fashion and designer brands in particular.

The Emperor’s Old Clothes was born on the idea of re-selling beautiful, barely used, and rare designer brands through consignment. Soon after the launch, people started unloading their old designer clothes, wallets, shoes, and handbags in order to make more money and room for the newest fashions. Soon Beth was were fully stocked with brands like Gucci, Prada, Louis Vuitton, and Hermes, from clients near and far. Today The Emperor’s Old Clothes does business with over 800 people around the United States and some abroad as well. The Emperor’s Old Clothes has grown dramatically since its launch from being based in one of Beth’s spare bedrooms to a beautiful store front with an outstanding staff and connections from near and far.


It would appear the apple did not fall far from the tree in terms of entrepreneurial spirit when it came to Beth Honig’s children. Beth’s daughter, Keren Honig, has definitely followed in her mother’s footsteps as she founded, owns, and operates her own company, Kakes by Keren. Kakes by Keren specializes in designing and creating custom desserts. Keren founded the company in 2011 because of her love of baking. Ever since she was young, Keren loved to bake with Beth and create art in the process.

One of Beth’s sons, Zoli Honig is another young entrepreneur in the family. Zoli is the Chief Operating Officer Chalkableand Co-Founder at Chalkable. Chalkable is an app store platform that enables school to provide a better and more engaging learning experience for students. Users can browse apps by school subjects like math, science, and history and directly purchase the desire apps at their convenience. Zoli founded Chalkable in May 2010 as recognized there needed to be a change and saw a niche within the educational market. As of recently in December 2013, Chalkable was purchased by STI, a 30-year old education data management company, for $10M.


Beth Honig attended Brooklyn College in 1979 where she earned her Bachelor of Arts degree in Psychology. Renowned for its academic excellence Beth graduated with the class of 1983. Beth promptly enrolled in Baruch College, soon after graduating from Brooklyn College to earn her MBA. Baruch College is one of the ten senior college within the City University of New York (CUNY) and is located in the Flatiron District of New York City. It is the largest urban public university in the United States. Beth studied Business Administration and graduated with the class of 1987.